AFRO-NETS> Management and Marketing for Social Change

["Cynthia L. Sorensen" <c.sorensen@tfgi.com>]

Management and Marketing for Social Change
------------------------------------------
An International Certificate Programme

7-25 June, 1999
Georgetown University School of Business
Washington, D.C., USA

Management and Marketing for Social Change is an intensive three-week 
course for public and private sector professionals interested in apply-
ing state-of-the-art marketing tools to promote concepts, products and 
services that improve the well-being of men, women and children. Inter-
nationally recognised experts from 'The Futures Group International' 
(FUTURES), along with leading professors from The Georgetown University 
School of Business, will guide participants as they learn to design, 
implement and manage consumer-oriented marketing and communication cam-
paigns that can effect lasting, positive behaviour change. Instructors 
will draw heavily on case studies and FUTURES' extensive experience op-
erating the U.S. Agency for International Development's Social Market-
ing for Change (SOMARC) project, which has been on the cutting edge of 
world-wide social marketing applications for over a decade.

Curriculum

During the three-week course participants will learn to:

* use strategic planning to make the most efficient use of financial
  and human resources; 
* determine consumer perspectives through sophisticated market research;
* create communication campaigns that effect lasting behaviour change; 
* maximize distribution networks to expand the availability of products;
* develop pricing strategies that enable low-income consumers to access
  products and services; 
* manage effectively using quality management techniques; 
* monitor and evaluate the impact of social marketing programs on con-
  sumer behaviour.

Classroom study will be complemented by field excursions to an award-
winning advertising agency, a renowned public relations firm and a top 
U.S. distributor.

Admission:
Participants must be proficient in written and spoken English. Class 
size will be limited to ensure a personalised, participatory atmosphere 
(therefore, interested parties are encouraged to apply early).

Tuition for the course is US$ 5,200, which includes instructor fees, 
books, miscellaneous learning supplies, field trips, health insurance 
and the closing certification ceremony.

All classes will be held on the campus of Georgetown University. Par-
ticipants will stay within walking distance of the campus and some of 
the city's finest restaurants and night spots. Course fees do not in-
clude hotel accommodations, meals or round-trip airfare.

For more information, contact:

Cynthia L. Sorensen
Social Marketing Certificate Program
The Futures Group International 
1050 17th St., N.W., Suite 1000 
Washington, D.C. 20036, USA
Tel: +1-202-775-9680
Fax: +1-202-775-9694
mailto:c.sorensen@tfgi.com

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