AFRO-NETS> The Drum Beat - 119 - Change Theories, Planning Models, Strategies

["Warren Feek" <wfeek@comminit.com>]

The Drum Beat - 119 - Change Theories, Planning Models, Strategies 
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For more details [often in diagramme form] please click on the URL(s) 
associated with each item.  

Change Theories
http://www.comminit.com/change_theories.html

1. Family Tree of Theories, Methodologies & Strategies in Development 
Communication: Convergences & Differences

Covers: an Overview of Development Communication; Dominant paradigm 
theories including Social marketing & Entertainment-education; Cri-
tiques of the dominant paradigm including Dependency and Participa-
tion; Media advocacy & Social mobilization; and, a Theoretical & Em-
pirical Convergence. 
http://www.comminit.com/stsilviocomm/sld-2881.html 
By Silvio Waisbord mailto:waisbord@scils.rutgers.edu for 
The Rockefeller Foundation

2. Buddhist & Aristotelian Concepts of Communication

"In the Aristotelian [Western] notion of communication the idea of 
manipulation is central. In the Buddhist model, however, the notions 
of sharing and mutuality are important. " With which would you asso-
ciate "influence' and 'Understanding' as a key notion? Which empha-
sises 'intellect' or 'integrity'? From chapter in 'Communications 
Systems for Planning Change' entitled - "A Buddhist Approach to De-
velopment" - summarised at 
http://www.comminit.com/ctheories/sld-3155.html 


3. The Behaviour Change Spiral in the context of the Enabling Envi-
ronment 

Visually positions Social, Cultural, Ethical/Spiritual, Legal, Po-
litical & Resource Features in relation to Pre-contemplation, Contem-
plation, Preparation, Action & Maintenance. From: The Behavior Change 
spiral from "What do they want us to do now?" AFAO 1996 - 
http://www.comminit.com/ctheories/sld-2913.html

4. Precede-Proceed

"..[the] most enduring health behavior change is voluntary in na-
ture...Much research shows that behavior change is most likely and 
lasting when people have actively participated in decisions about 
it." Designed by Lawrence Green & Marshall Kreuter - brief summary 
extracted from 'Theory at a Glance: A Guide for Health Promotion 
Practice' National Institutes of Health, National Cancer Institute.  
http://www.comminit.com/ctheories/sld-2926.html and 
http://www.comminit.com/ctheories/sld-2927.html and 
http://www.comminit.com/ctheories/sld-2928.html

5. The Innovation Process in an Organisation - Decision & Co-
    orientation Models

Agenda setting; Matching; Refining/Restructuring; Clarifying; Routi-
nising. 
http://www.comminit.com/ctheories/sld-2938.html  

Client perceptions; Provider perceptions; Client estimates; Provider 
estimates.  
http://www.comminit.com/ctheories/sld-2939.html  

Summaries from 'Communication & Community Development for Health In-
formation: Constructs & Models for Evaluation' by John E. Bowes, Re-
view prepared for the National Network of Libraries of Medicine.


6. Interview: Dr. Jesús Martín-Barbero (Colombia) - Communication, Thinking & Culture - discussion w/ Adelaida Trujillo 

[Articulates] some of the key issues in Latin American communications 
thinking, placing communication and culture as essential pillars in 
any approach..."Ever since research in this field began, in the con-
temporary sense of the term, communication was really never the 
starting point. The starting point for scholars was a political pro-
ject. And, what they all shared was a pioneering vision of the stra-
tegic and decisive place of communication processes in building de-
mocracy in these countries, both in political and in social terms."
http://www.comminit.com/interviews_archives8.html
Contact Adelaida Trujillo mailto:atrujillo@comminit.com
[originally run in May 1999] 

See http://www.comminit.com/change_theories.html for more CHANGE 
THEORIES.


Please send summaries of the CHANGE THEORIES or PRINCIPLES that in-
form and guide your work to mailto:wfeek@comminit.com We wish to ex-
pand the diversity of cultural backgrounds from which the theories 
featured emerge.     

***

New COMMENTARY - http://www.comminit.com/#drum_role

Women Surfing the Net: Space for Growth or Simply Left Out? - How do 
information technologies help or hinder the average woman? Frederick 
Noronha of bytesforall interviews Concepcion 'Chat' Garcia Ramilo, 
from APC's Women's Networking Support Programme. 

http://www.comminit.com/Commentary/sld-3323.html

***

STRATEGIC THINKING
http://www.comminit.com/strategic.html

7. Community Media Telecentres - UNESCO

"Community Multimedia Centres combine local media, especially radio, 
by local people in local languages with information and communication 
technology (ICT) applications in a wide range of social, economic and 
cultural areas. An interactive and participatory approach ensures 
that the ICTs are genuinely enabling technologies for all members of 
the community." 
http://www.comminit.com/st2001/sld-3050.html  
Contact: Stella Hughes mailto:s.hughes@unesco.org   

8. Communication for Polio Eradication & Routine Immunisation: Check-
lists & Easy Reference Guides

19 themes covered including: Communication Aspects of Partnerships; 
Addressing Barriers to Complete and Timely Vaccination; Communication 
for House-to-House Immunisation; Dealing with Rumors; Communication 
on AFP/Sudden Paralysis; Proposed Global Communication Indicators.  
Prepared by World Health Organization, UNICEF, USAID (BASICS & CHANGE 
Projects).  
http://www.comminit.com/stepicom/sld-3269.html
Contact: Mike Favin mailto:mfavin@aed.org

9. Rethinking Radio 

"There has never been a more interesting time to be in the radio 
business...Today radio pluralism is unstoppable. But there are still 
a few bumps along the information superhighway that bear thinking 
about. With hindsight, you could argue it is amazing that radio has 
made it this far. The radio dial is the worst human interface ever 
invented...." 
http://www.comminit.com/TheDrumRole/sld-1542.html
by Jonathon Marks mailto:Jonathan.Marks@inter.NL.net 
[Radio Netherlands] 


10. HIV & Partner Violence: Implications for HIV Voluntary Counseling 
& Testing Programmes in Dar es Salaam, Tanzania 

"An important component of HIV voluntary counseling and testing (VCT) 
programmes is encouraging clients to inform partners of their sero-
status...Studies have found that a serious barrier to disclosure for 
women is fear of a violent reaction by male partners and that HIV-
infected women are at increased risk for partner violence...this 
study explored the links between HIV infection, serostatus disclo-
sure, and partner violence among women attending the Muhimbili Health 
Information Center in Dar es Salaam." by Suzanne Maman, et al for The 
Horizons Project. Executive Summary at 
http://www.comminit.com/st2001/sld-3055.html with link to full docu-
ment.


See http://www.comminit.com/strategic.html and 
http://www.comminit.com/drum_role-archives.html for further examples 
of STRATEGIC THINKING.

Please send STRATEGIC THINKING materials that you find valuable to 
your work to wfeek@comminit.com  

***

DB Classifieds - Vacancies will be issued Nov 21.  


To include your vacant posts, please contact 
Carey Hooge mailto:chooge@comminit.com

***

PLANNING MODELS
http://www.comminit.com/planning_models.html

11. Edutainment as the core part of an integrated communication 
strategy: The Soul City Approach

The 'heart' model: Promote and popularise; An edutainment vehicle; 
Supportive Environment; Brand name; Direct Impact; Chararacters; Edu-
cational packages; Relate to objectives. Contact: 
Garth Japhet mailto:garthj@soulcity.org.za 
Diagramme and details at:
http://www.comminit.com/pmodels/sld-2621.html


12. 'A' Frame for Advocacy - Johns Hopkins University Center for Com-
munication Programs

Analysis; Strategy; Mobilization; Action; Evaluation; Continuity. 
Contact: Jose Rimon mailto:jrimon@jhuccp.org Diagramme and explana-
tion at: 
http://www.comminit.com/pmodels/sld-2831.html


13. Forming a Strategy - CONSEFORH

Includes: Project purpose; Communication Strategy aims; Priority au-
diences/participants; Information needs; Barriers and Opportunities; 
Communication Channels and messages; Coordinated timing; Material de-
velopment; Pre-Testing and, Implementation. From: Adam Burke. Commu-
nications & Development, a Practical Guide. London: Department for 
International Development 1999, pg. 25. Further details at: 
http://www.comminit.com/pmodels/sld-2833.html

14. The Reproductive Health Staircase

A Teaching & Planning Tool for Improving the Health of Women & Chil-
dren. Each step illustrates one risk in the reproductive life of a 
female with examples from Pakistan. The diagram can be changed to fit 
the situation in your culture. Developed by John Davies 
mailto:jdavies@alephx.com Communication consultant. For diagram and 
link to PDF file with explanation, go to 
http://www.comminit.com/pmodels/sld-2854.html

See http://www.comminit.com/planning_models.html for further examples 
of PLANNING MODELS.

Please send PLANNING MODELS that you find supportive to your work to 
mailto:wfeek@comminit.com 

***

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velopment activities. Inclusion of an item does not imply endorsement 
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Please send material for The Drum Beat to the Editor - 
Deborah Heimann 
mailto:dheimann@comminit.com

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