AFRO-NETS> Report: Social Marketing of Impregnated Mosquito Nets in Zimbabwe

[Karrie Carnes <Patemp@psi.org>]

Report: Social Marketing of Impregnated Mosquito Nets in Zimbabwe
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This report documents the implementation and results of a 4-month ma-
laria control project implemented by Population Services Interna-
tional in Zimbabwe from March to July, 1997. It draws on an independ-
ent, population-based survey of knowledge, attitudes and practices 
related to malaria in the project areas at the end of the interven-
tion period, together with sales and cost data. 
 
Most purpose-level indicators were achieved: 15,000 Supanet brand 
nets were sold; 23% of adults in targeted areas reported having at 
least one net installed; 26% of women and 16% of children reported 
sleeping under a net. Increases in knowledge and awareness were 
achieved for most issues, although targets had been unrealistic for 
such a short-term intervention. 
 
The project was deemed successful in increasing access to affordable 
nets among the target population, in part by working with commercial 
farms. The evaluation will be used to design a follow-on expanded 
project, notably by focusing communications messages and targeting 
sales strategies to increase coverage of high-risk groups. 
 
Download the full report as Adobe PDF file at:
http://www.psi.org/resources/pubs/fp5.pdf
 
 
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Karrie Carnes
Population Services International (PSI)
mailto:Patemp@psi.org
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