AFRO-NETS> Nigerian Radio Campaign Generates Safe Behavior

[Karrie Carnes <kcarnes@psi.org>]

Nigerian Radio Campaign Generates Safe Behavior
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The Society for Family Health, Nigerian affiliate of Population 
Services International, has harnessed the power of radio to 
broadcast sexually-transmitted infection prevention and safer sex 
messages. As part of a behavior change campaign targeting sexu-
ally active men and women aged 18-34, the radio program "Future 
Dreams" was broadcast in nine Nigerian languages and on 42 radio 
stations to promote, among other things, abstinence or consistent 
condom use, condom negotiation skills and self-efficacy. 
 
The campaign explored four themes: "future fertility," "sexual 
past," "we can negotiate," and "I'm not embarrassed." The mes-
sages in "Future Dreams" were crafted with great care from a 
solid base of research material and all messages were tested and 
retested by trained research personnel. Results were impressive, 
with knowledge and behavior data showing increased knowledge and 
significantly safer behavior patterns among those who had lis-
tened to the campaign compared to those who had not been exposed. 
 
For more information, download report in Adobe PDF format (4 pp. 
385 kB):
http://www.psi.org/resources/pubs/nigeria.pdf
 
 
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Karrie Carnes
Population Services International (PSI)
mailto:kcarnes@psi.org

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