[afro-nets] New: Guide to Radio Spots that Promote Behavior Change

[Antonia Wolff <awolff@smtp.aed.org>]

New: Guide to Radio Spots that Promote Behavior Change
------------------------------------------------------

Colleagues:

Harnessing radio's power is easy when you know how. That's the
aim of SPOT ON, a new practical, step-by-step Guide, trainer's
Manual and workshop focused on creating, testing, producing and
placing effective radio spots.

Field-tested by district-level teams in sub-Saharan Africa, SPOT
ON proved to be an essential resource for beginners and veterans
alike.

The SPOT ON Guide is full of tools for planning, producing and
placing radio spots including more than a dozen sample scripts.
The current version features malaria prevention and treatment
messages, but the methods described may be applied to any prod-
uct or health topic. SPOT ON is designed for anyone who wants to
use the airwaves more effectively to promote behavior change.

Available for FREE now:
* SPOT ON Malaria Guide-book or online at:
http://changeproject.org/pubs/spotonguide.pdf

* SPOT ON Malaria Facilitator's (Training) Manual-book or online
http://changeproject.org/pubs/spotonmanual.pdf

* CD-ROM featuring the Guide, Manual, sample produced radio
spots and easy-to-adapt worksheets

Feel free to link to these resources. If you do so, we would ap-
preciate your alerting us.

To order hard copies of Guide, Manual, and/or CD-ROM, send an e-
mail to mailto:saramail@aed.org. Act now; quantities are lim-
ited.

*Hands-On Workshop*

Want to build the capacity of health educators, NGO and techni-
cal staff and/or local radio producers to use radio more effec-
tively to promote behavior change? Consider engaging the co-
authors to conduct an official week-long SPOT ON MALARIA work-
shop. Inquire at mailto:csmbcinfo@aed.org


--
Antonia Wolff
mailto:awolff@smtp.aed.org